Audience persona · v1
Film and TV Location Scout
Time-poor industry professional looking for production-ready locations that match a specific creative brief.
Demographics
25-45, London or LA based, freelance or in-house at a production company
Psychographics
Pragmatic, visual, deadline-driven. Style and substance both matter - and so does whether the loos work.
Media consumption
Industry-only: KFTV, The Knowledge, scout networks on WhatsApp, Instagram for visual reference.
Values & drivers
Speed, reliability, distinctive look, accommodating estates teams.
Pain points
Locations that look great but cannot handle a unit base. Slow responders. Hidden costs.
Decision triggers
High-quality location library, fast turnaround on enquiry, recent credits on prestige projects.
Content preferences
Visual portfolios, recce-friendly maps, technical specs (power, loading, parking). Direct DM contact.
Trust signals
Previous credits, named contacts at production companies, BFI / Film London listings.
In their words
"Send me the deck and I'll know in five minutes."
"Has it been used before?"
"How quickly can we get in for a recce?"