Strategy engine
Where the work is.
Stalest brands, coldest personas, ripest brand-persona pairings, sources earning their keep. The next move is on this page.
Shovel-ready briefs
Generate oneBrand × persona pairings with recent signal volume but no recent brief.
Burrow Farm Estate · A List Celebrity or Business Mogul
1090 signals · 30dNo brief yet for this pairing
Valente London · Thoughtful Gift Buyer
981 signals · 30dNo brief yet for this pairing
Valente London · Discerning London Luxury Buyer
981 signals · 30dNo brief yet for this pairing
Valente London · Luxury Fashion Journalist or Stylist
981 signals · 30dNo brief yet for this pairing
Valente London · Formula 1 and Automotive Fan
981 signals · 30dNo brief yet for this pairing
H&L · Prestige Car Dealer
735 signals · 30dNo brief yet for this pairing
Stale brands
See allClients and prospects that haven't had a strategic refresh in a while.
Valente London
clientNo brief yet · 981 signals · 30d
H&L
clientNo brief yet · 307 signals · 30d
Polhawn Fort
clientNo brief yet · 245 signals · 30d
Syon Park
clientNo brief yet · 225 signals · 30d
30 Euston Square
clientNo brief yet · 211 signals · 30d
Brentford FC Conference & Events
prospectNo brief yet · 113 signals · 30d
Cold personas
See allPersonas that haven't seen new signals lately. Add sources to warm them up.
Heritage Day Tripper
0 signals · 30dNo signals ever — add sources to feed it
Sustainability-Curious Traveller
0 signals · 30dNo signals ever — add sources to feed it
Prestige Car Buyer (Independent Loyalist)
0 signals · 30dNo signals ever — add sources to feed it
Progressive Corporate Comms Buyer
0 signals · 30dNo signals ever — add sources to feed it
Elite Club Commercial Director
0 signals · 30dNo signals ever — add sources to feed it
Top sources
See feedWhich tracked sources are actually producing signals.
- rss WWD RSS620 signals · 30d
https://wwd.com/feed/
- rss Financial Times554 signals · 30d
https://www.ft.com/rss/home
- rss Vogue UK RSS314 signals · 30d
https://www.vogue.co.uk/feed/rss
- rss Front Office Sports309 signals · 30d
https://www.frontofficesports.com/feed/
- rss Autocar250 signals · 30d
https://www.autocar.co.uk/rss
- rss Autocar RSS205 signals · 30d
https://www.autocar.co.uk/rss
Profile updates proposed
Review- persona
Wimbledon is confirmed as a live, current anchor event drawing A-list talent to the UK, reinforcing its place as a named calendar trigger.
- brand
The Getty/OpenAI licensing story strengthens Earl's IP monetisation argument with a live, named precedent that can sharpen the brand's distinctive assets and communications.
- persona
Vittles confirmed as a trusted media channel for this persona, and regenerative farming / climate resilience is emerging as a distinct content theme they engage with alongside organic credentials.
- brand
Strengthen the IP monetisation argument by grounding it in a live market precedent — Getty/OpenAI — that validates Earl's core commercial thesis.
- link
Flag that BMA House now holds ECOsmart Platinum, raising the competitive benchmark above Gtech's Silver and sharpening the urgency of communicating a credentialling roadmap to this persona.
- brand
Add London Stadium's new open-air offer (up to 1,000 guests) to current_challenges as a sharpened competitive threat.