Strategy engine

Where the work is.

Stalest brands, coldest personas, ripest brand-persona pairings, sources earning their keep. The next move is on this page.

Cold personas

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Personas that haven't seen new signals lately. Add sources to warm them up.

Top sources

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Which tracked sources are actually producing signals.

  • rss WWD RSS
    712 signals · 30d

    https://wwd.com/feed/

  • rss Financial Times
    572 signals · 30d

    https://www.ft.com/rss/home

  • rss Vogue UK RSS
    364 signals · 30d

    https://www.vogue.co.uk/feed/rss

  • rss Front Office Sports
    361 signals · 30d

    https://www.frontofficesports.com/feed/

  • rss Condé Nast Traveller UK
    222 signals · 30d

    https://www.cntraveller.com/feed/rss

  • substack Skift (via RSS)
    202 signals · 30d

    https://skift.com/feed/

Profile updates proposed

Review
  • link

    Add staff perspective content — specifically named, long-serving team members — as a validated trust signal for this persona at Polhawn Fort.

  • persona

    Reinforce 'slow weddings' and unhurried pacing as an explicit content preference and decision-adjacent value for this persona.

  • brand

    Sharpen comms_goals to reflect the active use of seasonal content — particularly winter — as a tool for year-round visibility.

  • brand

    Sharpen the current challenges field to name the Hotspur Wing as an emerging content feature that risks further entrenching venue-hire perception alongside the wedding content pattern.

  • link

    Add the 'slow wedding' positioning as a brand-specific messaging angle that amplifies the elemental, unhurried quality of the fort — relevant to this persona's rejection of production-line weddings.

  • persona

    Enrich content_preferences with the 'slow wedding' framing and named-staff insider perspective, both of which appear as recurring content devices across the published signal set.